Content Writing Advice

Content writing for the web is not hard! In fact, it can be one of the easiest tasks you can accomplish when writing content for your web site. The hard part is gathering the information that you need before writing your content: market analysis (who are you writing for?), what is the purpose behind your content, how you are going to write your content, who are your competitors, what content writing already exists, and what kind of content writing do you wish to partake in? The best thing you can do to begin writing effective content is to get those ideas DOWN!

Don’t worry about form and grammar at this point. You can edit your work later. Use a keyboard if you prefer typing on your computer or a notepad if that will allow you to write your content more comfortably. Some great advice my English professor gave me was to find the following: what do you do that can get you into a comfortable mood of writing? This can mean something as simple as grabbing a glass of water before you sit down to an empty page. It can also include a few combinations of activities, such as taking a shower, having dinner, and dressing down to your sweats before sitting down for content writing. The point is to get your mind into a creative habit before you begin content writing, so that you are clear on focus and can stay on track throughout your content. In addition, if you plan on writing content daily, or every several days, try using this method at the same time every day. You will find that you will be able to come up with original ideas more quickly, and original content writing is gold for the Search Engines.

While writing your content, you will need to be able to zoom out of the page of content (in your mind) to get the main big ideas on paper. Then, you will need to zoom back in to edit your writing for style, grammar, punctuation, and syntax. Practice this zooming technique while you’re writing your next page of content. In your mind, picture the template of your ideas from the beginning paragraph to the end of your argument (or informative content that you’re providing to the reader). Then, using your mind, zoom into the letters themselves. Take your focus away from the main ideas and look at the i’s, look at the t’s, and look at every nook and cranny of these letters while asking yourself “Is my punctuation correct? What is wrong with this sentence? Is my usage correct? Does the syntax truly convey what I actually mean? Am I using the correct word? Am I using the right grammatical form for the sentence? Do I know what the word means within the content I wrote?”

About grammar and punctuation

This is the internet. Grammar, spelling, punctuation, and syntax don’t matter, right? Wrong. Grammar, spelling, punctuation, and syntax do matter because these devices allow people all over the world to understand what you’re writing about! Could you understand this sentence if it were written like this: “Cuold undstnd sentece u wrtt erew htis ekli?” While that is an over-the-top example of bad usage of these devices, it does illustrate my point: grammar, punctuation, and syntax allow you to build credibility through your content writing. If you don’t have credibility, no one is going to listen to you, especially your audience.