Confused About SEO? — The Ultimate Guide for Beginners

 

A lot has been said and written about SEO (search engine optimization). And I’ve read a bunch of articles regarding this topic. I’ve tried and implemented lots of tips and advice from the so-called search engine optimization experts.

Some of their tips worked well for me and some didn’t. Some were just tricks that violate Google ranking rules.

In this post, I’m going to share my experience with you about search engine optimization – what has worked for me ever since I started blogging, and how you can use the same strategy to outrank your competitors without violating Google’s SEO rules.

The three most important elements of a site’s SEO are:

Element #1.  Keyword Usage

Google ranks websites based on the keywords that are used in the content. In other words, based on the keywords that are used in the title tags, meta descriptions and meta tags of a website and a web page.

For example, if your website is about “plumbing in LA,” and you include the keyword phrase “plumbing in LA” in the title tag of your website, and in the meta description area as well, Google will rank the site for that keyword phrase “plumbing in LA.” And anytime someone goes to Google.com and types “plumbing in LA” in the search box, your website will appear in the search engine result pages (SERPs).

Take a look at the screenshot below to get a glimpse of what I’m talking about.

 

The web page above is one of my niche sites and it ranks #1 at the time of writing this post for the following keyword: “overcome heart attack.” I used the tips illustrated above to rank this web page on the first page of search engine result pages (SERPs).

Also, if you write an article on the same website about “fish farming,” and the keyword phrase “fish farming” is written more than two times in your article, the content will be ranked for the keyword phrase “fish farming.” So if someone goes to Google.com and searches for “fish farming” the article will appear on the search engine result pages (SERPs). Just like the one above.

If the searcher clicks the article through the search result pages, you’re going to get a new visitor to your site.

Ideally, include 1 keyword in the permalink of the article, 1 in the headline, 1 in the first paragraph, 2-3 in the main body and 1 in the last paragraph. That gives you a total of 5-6 keywords in the content. This will tell Google to rank your website or web page for the keyword phrases used in the content.

Element #2.  Meta Tags and Description

To tell Google what you want your web page to be known for, you have to include your desired keyword phrase in a certain part of your web page – meta description and tags. It’s required that you write a short description – 150 characters – of your web page  for people to find the content easily with the keywords you want to be known for.

Besides that, the meta description is what a potential searcher will first see on the search result pages, and whatever you write in the description will determine whether your target audience will click through to the main website or not.

In this case, take your time to write a compelling and persuasive meta description for any of your web pages in order to increase your click through rates.

For example, if your write:

                      #1  Title:  5 Steps to Building a Fish Farm and Make Money

Meta Description: Discover Simple Steps to Building a Profitable Fish Farm To Increase Your Income within Three Weeks.

                      #2  Title:    Building a Fish Farm Today

Meta Description:   Learn How to Build a Fish Farm at Home Today

From the two examples above, which one will you click if you come across them on the search engine result pages? I guess it will be the first one. Why? Because the title and the meta description will arouse your curiosity and make you want to know about “ways to increase your income with a fish farm business within three weeks.”

I’ve used this trick in one of my blogs. It ranks #1 on Google at the time of writing this post with the search term: “how to overcome heart attack” or “overcome heart attack.” You can check it out at http://symptoms-heartattack.blogspot.com

Warning: Be careful you don’t stuff your meta description with irrelevant keywords that will make Google penalize your website by removing it from the search engine result pages. Don’t use more than 10 characters in your headline and 55 characters in your meta description.

Element #3.  Link Building

Apart from adding keywords in your site’s main title, meta description, meta tags and article, linking to the website or web page will determine how high it will rank on SERPs.

Aim at ranking your website on the top 10 of search result pages. If you’re able to do this, you stand a higher chance of getting free organic traffic to your website regularly.

To accomplish this, you need links in order to outrank your competitors, especially if you’re targeting a highly competitive niche or keyword phrase.

For instance, if your website has 10 backlinks and your competitor’s has 5, you’ll outrank your competitor’s website. Why? Because Google considers websites with lots of backlinks more relevant than those with low backlinks.

Don’t over link your website with irrelevant links in order to rank high on the search engine. Google has a team of search engine experts who can easily detect any unethical link building strategies of website owners. To avoid any penalization by Google, build your links slowly and steadily. Thus 2-3 links per week until you outrank your competitors.

In addition, your links must come from different sources using different anchor texts for the link building.

An anchor text is a term that’s used for linking to a website. For example, <a href=”http://www.yourdomain.com”>fish farming tips</a>. The underlined words – “fish farming tips” – is called an anchor text.

If you link to a website or web page with different anchor texts from different sources, the website will rank high on the top spot of Google. Avoid using the same anchor text for link building because it violates Google’s link building policy.

Finally, including relevant keywords that you want a website or web page to be known for in the site’s title, meta description and tags, in your articles, and building links to your website from different sources are the three elements of a successful search engine optimized website or web page.

Those are the strategies I use for ranking my websites on the top spot of search engine result pages, and I’ve never had any problem with that. Even when Google updates its ranking system, I still maintain my positions on the search engines.

N.B: If you find the above tips and tricks overwhelming to implement, shoot me an email and I’ll see how best I can help you.