Choosing the Right Keyword Phrases, the Long-Tail Road to Success

When I created my first website, one of the first and biggest mistakes I made was choosing keywords that were way to broad.

It was a basic computer site that provided general computer information for beginners and new computer users.

Speaking of computers, the word computer was one of those broad one-word keywords that I selected.

During that time I knew absolutely nothing about SEO and when I go back and review some of the things I did with my first site, it showed.

Now never mind that at that time there were much larger and well-funded companies on the Internet, like IBM, Microsoft, Dell and Gateway. Never mind that there were several well-established PC sites already on the web such as “Tom’s hardware Guide” or “Anandtech”, I just knew that I would out rank them.

To make a long story short, I never out rankled any of those companies and never really got much traffic to my site either. So for about a couple of years, I abandoned the site, just spending enough time to renew the domain name and the service.

After renewing the service one-quarter, I stumbled upon a book titled “SEO Book”, written by dude named Aaron Wall and began reading up on what was called SEO which was short for search engine optimization. In a nutshell it was the art of making tweaks and subtle changes, as well as applying basic, but proven techniques to your website to help it rank better.

One of the things the book talked was selecting words that your site could actually rank for and appear on the first page of Google and Yahoo for.

Instead of trying to rank for broad keywords, I began to look at word phrases that were a lot less traffic, but also a lot less competitive;  instead of computer, I used new computer users and other long-tailed keyword phrases. Guess what my traffic went up dramatically and I actually started making money, I was on to something.

Now a days, I only try to rank for long-tail keyword phrases, usually 3 to 5 words in length. I use a combination of Google AdWords tool, Micro Niche Finder and plain old common sense.

Lessons Learned:

1. Don’t set your sites too high. While you may not be able to rank for shoes, you may be able to rank for “black leather shoes” (maybe).

2. A cute website is nice, but never under-estimate the power of basic SEO. It really works!

3. Have patience