If you’ve a business either online or offline, then it’s about time you build a blog around it. Why? Because consumer buying attitudes have changed tremendously.
Today’s consumers want to be well informed about a product or service before spending their hard earned money. Business owners who have created blogs around their businesses are already reaping the rewards of this phenomenon. And you can, too!
How a Blog Can Benefit Your Business
A business blog serves as a platform through which you educate your customers and potential customers about your products or services, and subtly market to them. The type of education I’m talking about here is not the formal type, but a customer-oriented type of education in which you help potential clients with useful, helpful and content when they are on the verge of buying.
Why You Should Consider a Business Blog
Having a business blog will increase your visibility on search engines such as Google, Yahoo and Bing. This is because the more articles you publish on your blog, the higher your chances of ranking better on search results. What this means is that when you rank well on search engines, it’ll become easy for people to find your business – products or services – online.
In addition, if you write relevant and helpful articles that your customers and potential clients can use to improve their lives or businesses, they will perceive you as an expert in your industry and as a result, become your followers. This will help you establish relationships with them and consequently, convert them into customers.
Elements of a Business Blog
There are certain factors of business blogs that you should put into consideration if you decide to build one for your business. These elements will not only be beneficial to your business today but will be of great value in the future. In other words, they will help convert visitors of your website into prospects today and in the future.
The components are as follows: a nice looking professional blog theme, an email sign up form for capturing potential customers’ email addresses, and videos or pictures of your products or services. Your own picture or your staff’s photos should be included in order to make your blog engaging.
The Cost of Building a Business Blog
Unlike a traditional business, the cost of building a business blog can be as affordable as you can imagine. If you own a website already, then you’re well on your way to a successful business blog development. Talk to your webmaster about building a blog on that existing website and he or she shouldn’t have a problem doing that.
On the other hand, if you don’t have a website for your business, you’ll need a domain name – yourbusinessname.com – and a hosting account for the domain. A domain name costs less than $15.00 per year, and a hosting account is not more than $10.00 per month. Finally, a professional looking blog theme ranges from $80-$100+. But a customized one can be more than that depending on how you want the design to look like. Can you now see how affordable the cost of building a business blog can be?
Factors to Consider Before Building a Business Blog
Before you start building a blog for your business, have a clear plan of what you want to talk about on the blog;
- how often will you publish articles on the blog?
- what type of information pertaining to your business will you communicate to your target audience?
- what domain name would you buy for the blog?
- how will it affect your brand?
- what would you like your business to be known for?
- what keywords will your clients use to find you online when they are seeking information about your products or services?
- how will you get article ideas for your blog posts?
The above are the most important factors you need to consider in before building a business blog. Your planning should not take you more than a day.
Alternatively, if you find this concept overwhelming to implement, just send me an email and I’ll see how best I can help you.
A business blog is used for marketing your products or services by producing valuable and informative content – articles, videos, pictures, podcast or audio files, ebooks, white papers, case studies, infographics – that can help improve your customers’ lives or businesses. In addition, your blog may help position you as a thought leader in your industry, and establish relationships with your target audience. Also, a business blog can help increase your visibility online, and serve as a steady stream of customers.